Beware! Blogs On The Runway
01/27/2006
When Julie aka Almost Girl invited me to participate in the State of the Fashion Union Carnival, well how could a diva refuse? As soon as I said "yes" my thoughts turned to, "Oh, no but I have nothing to wear."
Dahling how does one dress for a fashion carnival? Maybe a new pair of Claudia Cicti? Perhaps Harry Winston will loan me a fabulous bling? Should I go classic YL or how about Prada?
Girlfriend, the fashion industry has gone digital and bloggy. The Fashion Carnival is part of New York Fashion Week, Feb. 3-10, 2006. Almost Girl, Fashiontribes.com, Glam.com and Pajamas Media are bringing fashion to the blogosphere with live blogging, vlogging and podcasting. There's even a workshop about how blogs are changing the fashion media - Blogging is the New Black. Great name..wish I thought of it!
Light bulb moment! That's how I'll virtually dress for New York Fashion Week..I'll add a vertical twist on how to use blogs as a marketing tactic. Sometimes it's easier to understand an idea through the glasses of your own world.
Blogs, as a gateway to customer communications are not only finding their way into events like Fashion Week, but savvy models, like my blog buddy anina, get that it takes more than knowing how to walk a runway to create a successful career.
Between all the glitz and the glam there is still a business to be managed. Building and fostering relationships are as important to a model as her (or his) unique style, a great agent or the best photographer in the biz. For the models who are visiting Diva Marketing (and marketers) a few bling bloggy thoughts.
- Blog Benefits
Promote your unique style through your thoughts, photos and videos. Clients are looking for ways to discover who you so let your personality shine through.
Build a repeat client base by profiling your projects (posting mag covers, photos, videos) you can give your clients some extra visibility.
Promote your career with an internet presence that is frequently updated. The more you post the more pages those cute little spiders have to find and then to pull up into the search engines like Google or Yahoo! or IceRocket. The more pages the more opportunities that a fashion reporter or editor my find your blog and feature you in a story.
Blog Post Ideas
- Tell the stories about your daily life as a model, the funny happenings when you travel and the interesting people you meet.
Write about what it's like behind the scenes at a shoot or the madness before you step out onto the runway.
Write your posts as if you were telling these stories to your friends.
Start a blog idea folder to capture your thoughts.
Blog Marketing Ideas
- Create a memorable blog name that can also help in search engine rankings
Develop subject post titles that intrigue and are searchable
Add your blog url to your business cards, portfolio, facebook
Send emails to your network e.g., your agent, clients, photographers, friends about your new blog
Add your blog url to your email signature
Link to other blogs
Blogs are a the perfect medium to share your passion about a world that
few people get to experience. Throw that pink boa high and walk the blog runway with style!
Thanks to Glam.com for the graphic
Technorati Tags: New_York_Fashion_Week, State_of_Fashion_Carnival, Model, Fashion_Week, Marketing_Blogs
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