Beware! Blogs On The Runway

01/27/2006

Fashion_week_nyc_glam_1When Julie aka Almost Girl invited me to participate in the State of the Fashion Union Carnival, well how could a diva refuse?  As soon as I said "yes" my thoughts turned to, "Oh, no but I have nothing to wear."

Dahling how does one dress for a fashion carnival? Maybe a new pair of Claudia Cicti? Perhaps Harry Winston will loan me a fabulous bling? Should I go classic YL or how about Prada?

Girlfriend, the fashion industry has gone digital and bloggy. The Fashion Carnival is part of New York Fashion Week, Feb. 3-10, 2006.  Almost Girl, Fashiontribes.com, Glam.com and Pajamas Media are bringing fashion to the blogosphere with live blogging, vlogging and podcasting. There's even a workshop about how blogs are changing the fashion media - Blogging is the New Black. Great name..wish I thought of it!

Light bulb moment! That's how I'll virtually dress for New York Fashion Week..I'll add a vertical twist on how to use blogs as a marketing tactic. Sometimes it's easier to understand an idea through the glasses of your own world.

Blogs, as a gateway to customer communications are not only finding their way into events like Fashion Week, but savvy models, like my blog buddy anina, get that it takes more than knowing how to walk a runway to create a successful career.

Between all the glitz and the glam there is still a business to be managed. Building and fostering relationships are as important to a model as her (or his) unique style, a great agent or the best photographer in the biz.  For the models who are visiting Diva Marketing (and marketers) a few bling bloggy thoughts.

  • Blog Benefits
    Promote your unique style through your thoughts, photos and videos. Clients are looking for ways to discover who you so let your personality shine through.
    Build a repeat client base by profiling your projects (posting mag covers, photos, videos) you can give your clients some extra visibility.
    Promote your career with an internet presence that is frequently updated. The more you post the more pages those cute little spiders have to find and then to pull up into the search engines like Google or Yahoo! or IceRocket. The more pages the more opportunities that a fashion reporter or editor my find your blog and feature you in a story.

Blog Post Ideas

  • Tell the stories about your daily life as a model, the funny happenings when you travel and the interesting people you meet.
    Write about what it's like behind the scenes at a shoot or the madness before you step out onto the runway.
    Write your posts as if you were telling these stories to your friends.
    Start a blog idea folder to capture your thoughts.

Blog Marketing Ideas

  • Create a memorable blog name that can also help in search engine rankings
    Develop subject post titles that intrigue and are searchable
    Add your blog url to your business cards, portfolio, facebook
    Send emails to your network e.g., your agent, clients, photographers, friends about your new blog
    Add your blog url to your email signature
    Link to other blogs

Blogs are a the perfect medium to share your passion about a world that Pink_boa_10few people get to experience. Throw that pink boa high and walk the blog runway with style!

Thanks to Glam.com for the graphic

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Comments

Great article Toby, I can relate to the blog post ideas and on my fashion blog it's always the anecdotes and personal posts that generate interest. Simply re-posting other people's articles will never work. I strongly agree with the blog benefits you stated, a blog is definitely a career springboard.

Posted by: Andy Howard on Jan 29, 2006 7:25:43 AM

Did you see that Anina has been told by her agency that she has to give up "tech stuff," which I take to mean blogging? http://www.typepad.com/t/trackback/4148724 That puts the whole discussion in a new light...

Posted by: Jane on Jan 30, 2006 1:05:32 PM

Diva - you are so right. And it was these very teachings that you shared over a year ago that inspired The McChronicles. We're not "fashion", but fast food makes US feel great. And we're every bit as successful as you suggest an enthusiastic and honest blog will be.

Thanks again!

Posted by: McChronicles on Feb 4, 2006 5:32:49 PM

I love this fashion connection. The possibilities are enticing. Once a month isn't enough to see the glamour magazines.

I heard a wonderful blogging success story last week. A just-out-of-school friend of a friend started a fashion blog while she was job because she wanted to write about something. It drew enormous numbers of people, and led to her being offered a job as an editor of an on-line fashion publication.

I'll see if I can find out the address.

Posted by: Peggy Payne on Feb 8, 2006 2:40:10 PM

Fashion Illuminati

A great many paranoid conspiracy theorists (PCTs) and average Joes and Joettes are conscious of the esoteric order named the Illuminati. The Illuminati is commonly believed to have its roots in the European Enlightenment and it’s believed the order was founded in May 1776 by Adam Weishaupt a Jesuit instructed Professor of canon law. Today there’s a growing belief that the Illuminate is not simply a benign group of intellectuals and wealthy adherents seeking camaraderie in kind but is in fact a malignant entity dedicated to the creation of a one world order in which the masses are enslaved and controlled by “the few”.

David Icke is perhaps the most well-known and vociferous campaigner against the Illuminati and he reputedly believes the Illuminati controls humanity via machinations, subterfuge, secrecy, and conspiracy. Indeed, David Icke cites the Holocaust, Oklahoma City bombing, the bombing of Pan Am Flight 103, the war in Bosnia, and the September 11, 2001 attacks as examples of events orchestrated by the Illuminati; Icke believes these orchestrated catastrophes are designed to coerce, control and led the masses into submissive subjugation — to a world in which the Illuminati have complete, unequivocal and unanswerable control over the ignorant masses.

Recently it was proposed that Fashion has its own form of the Illuminati. This elite order of “fashion” Illuminati apparently coerce, control and led the masses into submissive style — dictating what is fashionable and thereby excluding free and true style which they consider a threat to their positions of power. Most historic Fashion Houses have been identified as members of this esoteric order and a number of media channels have been accused of being complicit in the conspiracy to control the fashion buying masses. It has been suggested that if we look around us today we will see clear evidence to support this conspiracy theory as the verve of youth and innovation is suppressed in favor of drab, lifeless mediocrity.

On the other hand, perhaps we should not look to blame secret orders for the serious, and not so serious, issues of our time. Perhaps we, you and I, the masses, need to step forward and through our own spirit, determination and desire for change claim a new future built on egalitarianism, inclusive respect and opportunity for all.

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