Interactive Radio Advertising
12/08/2005
You've probably heard of ITV - interactive TV - but what about interactive radio? Jeff Blackman, IQ Radio Blog, has an early holiday gift for an innovative marketeer who's willing to step out-of-the-box when it comes to radio advertising.
IQ Radio will produce an interactive spot at cost for the first radio station that has the gumption (how's that one for an old-fashioned word?)to explore a new concept in advertising. Contact Jeff at jeff@iqtv.com
Read more about ITV
Dr. Bruce Klopfenstein's ITV Blog
Sidebar: Dr. Bruce - as his students call him - has been front and center in this space for several years. He's the head of The Universtiy of Georgia's Interactive Research Project.
Interactive TV Reports
ITV Dictionary
ITV Alliance
Technorati Tags: Interactive_TV, ITV, Interactive_Radio, Advertising
