Holiday Maketing To Women
12/06/2005
The holiday season is about magic and stories and people. Banana Republic has created a unique ad campaign combining traditional print (see insert)and interactive. Holidaystory.com takes you to a gentle world of 4 romantic, holiday stories.
Roll your mouse over an item a price appears.
At the end of the story you're directed to the Gift Shop where you can purchase must have pieces.
Girfriend, it's rather lovely to get away from the hard sell giggle jangle. Nice reminder that creativity and an integrated multiple channel marketing strategy can cut through the clutter. Nice execution of a strategy that targets women. My only suggestion would have been a direct landing page vs. the link on the home page.
Technorati Tags: Banana_Republic, Marketing_to_Women, Holiday_Ads
