Black Friday & Cyber Monday

11/22/2005

Think the Friday after Thanksgiving is a day for the L-triptophan to kick in and relax? Think again.

For millions of bargain shoppers waiting for the turkey to roast means - watching the Macy's Day Parade (my favorite way to spend Thanksgiving morning!) while you study the sales inserts and then map out your shopping plan of action for Black Friday. (what a horrid name!). Want to beat the newspaper? For your shopping pleasure ... a site that has links to Black Friday sales.

If you just couldn't wake up at 4:30a for Black Friday sales, don't fret girlfriend, you're still in time for Cyber Monday! According to Shop.org Cyber Monday is the biggest online shopping day of the year. The Shop.org/BizRate Research 2005 eHoliday Moody study indicated sales increased "significantly" for 77% of online retailers the Monday after Thanksgiving. 

If you're running a commerce site and you've not yet put together a few strategies to capitalize on the online shopping frenzy of Cyber Monday here are a few suggestions. Remember..Divas can do anything! Ready. Set. Go for it!

Cyber Monday  Strategies

Website/Operations
-Check your server
-Welcome Cyber Monday Shoppers .. add a welcome banner and a few graphic elements
-Include tell a friend link
-Add extra customer care staff

Incentives
-Offer online Cyber Monday only discounts
-Include free Cyber Monday only shipping
-Add a free Cyber Monday only gift with a minimum purchase order
-Offer free Cyber Monday only gift wrapping
-Include a free Cyber Monday only holiday card

Promotions
-Promote via your website
-Create an email Cyber Monday Specials campaign .. remember to develop a landing page
-Drop a press release
-Blog about it
-Promote in traditional channels

Graphic complements of PowerVision - free online greeting cards

Technorati Tags: Black_Friday, Cyber_Monday, Cyber_Monday_Strategies, Shop.org

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