Online Treats Can Bring Extra Profits

10/31/2005

When I was a "diva-in-training" more often than not Halloween costumes were hidden under heavy winter coats. Tis the way of life in New England in October. But it sure didn't stop me from gather up lots of treats!

Halloween, as a holiday for kids and adults, has stepped out from the spooky shadows. Did you know that Halloween is the sixth-largest spending holiday? Online and off, the National Retail Federation says that consumers expect to spend $3.29 billion on Halloween this year, up 5.4% from $3.12 billion in 2004. - from eMarketer

Interesting article in USAToday article about companies that are getting into the treats act sans the chocolate goodies. Complements of Lynn Brown from the AMA.

It’s easy to leverage online holiday strategies - from a tweak of the design element a la Google.com  to special promotions. An extra customer treat could be a thouCandycornghtful Halloween card or a bag of childhood candy complete with those funny plastic lips or teeth! Or a virtual bag of candy corn...from me to you!

For Everything Halloween - BlogCritics has posts from books to movies to a creepy podcast!

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