AMA's Hot At It Again


A New Hot Topic from our pals at AMA. This one is really cutting edge...The Old Model Doesn't Work Anymore: How Consumer Controlled Media Is Re-Shaping Your Online Go-To-Market Strategy.

The topics are Hot and the speakers are Spicy Hot...taking it up a notch! You have three opportunities to catch this one Chicago 10/29, Scottdale 11/11 or NYC 12/2.

Podcasting/Video Blogs
Stowe Boyd, President, Corante, Get Real

Bill Flitter, Chief Marketing Officer, Pheedo, Inc., Pheedo Blog

Word of Mouth Marketing
Pete Blackshaw, Chief Marketing and Customer Satisfaction Officer, Intelliseek (New York session)
Andy Sernovitz, CEO, Word of Mouth Marketing Association, WOMMA (Chicago session)

Interactive Social Networking
Randal Moss, Project Specialist, American Cancer Society's Futuring and Innovation Center (Community Mobilization)

Social Networking
Christopher Carfi, Principal, Cerado, Social Customer Manifesto. (Chicago and Scottsdale sessions)
Scott Allen, Author, The Virtual Handshake (New York session)

Power Law Structure

Judith T. Meskill, Principal,, Judith Meskill's Knowledge Notes


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Sounds like a great seminar, but they are missing the biggest consumer controlled media - search marketing! I really think this should be added to the agenda to be complete. Yours truly, Dave Williams, Chief Strategist, 360i

Posted by: Dave Williams on Oct 12, 2005 11:12:25 PM

Just a minor update, Toby - since my coauthor, David Teten, will be chairing “The New Communication Channels: Business Blogs, Social Software, and the Virtual Handshake” Dec. 1-2, I'll be taking his place at the New York session discussing social networking.

In particular, I'll be looking at how sales and marketing people at large companies can effectively reach small businesses using networking sites and related tools.

Scott Allen Entrepreneurs Guide
Coauthor, The Virtual Handshake: Opening Doors and Closing Deals Online

Posted by: Scott Allen on Oct 13, 2005 2:54:13 PM

They are missing much more than just search marketing. What about all the other forms of marketing? Direct response / mail / infomercials - Outdoor advertising. The power of catalogs, etc - there is so much more to a marketing campaign, and so many more topics they could cover. I try to touch on a different marketing topic in my business marketing blog constantly.

Posted by: William Royall on Oct 14, 2005 11:05:34 AM

Thanks for your comments. Changes have been made to reflect Scott as a speaker.

Wiliam, AMA offers a wide variety of professional development programs that address other marketing issues Although search is not on the their current offers, it would be an excellent workshop. And I'm betting 360i can suggest a pretty good speaker or two!

Posted by: Toby on Oct 14, 2005 11:51:24 AM

Thanks for all the suggestions. The goal of this particular AMA event is to look at "new media" and how marketers can take advantage of some of the latest developments. Its focus is online emerging media channels. We had the unfortunate task of narrowing down the focus to fit a one day event. Search and other media is being well covered with their own events so we thought it did not make much sense to include that at this point.

Posted by: Bill Flitter on Oct 14, 2005 12:07:37 PM

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