ABC Radio Talks To Women

09/19/2005

ABC Radio Network is lauching a new divison that will create talk shows targeted to women. Interesting to note that this new initiative was the result of advertisers who wanted to reach the 24-54 segment of the very lucrative women's market. According to Matt Feinberg, Zenith Media, it was a "top 10 request from advertisers."

Divas' before we toss ABC Radio a pink diva boa, let's wait a bit to see how the programming, hosts and advertsing fall out. I grew up with a dad who listened to talk radio all the time and I love it. Sure hope ABC gets this one right.

To help them succeed, I suggest the vips of the new divsion tap into some of the talented marketers who know this space well and just happen to be blogging about it.

Yvonne DiVita - Lip-Sticking
Michele Miller - Wonder Branding
Holly Buchanan - Marketing to Women Online
Andrea Learned - Learned On Women
Karen Barnes - Womantum
Teri Whitsel - Attract-Her

Sidebar: Don't know if ABC Radio Network is working with a marketing consultant, but it might be worth a pitch. <wink wink>

A program based on  Gina Hughes - Techie Diva would be pretty cool.

Heard it from: Media Buyer Daily

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Tracked on Sep 25, 2005 5:32:00 AM

Comments

Keeping my fingers crossed that ABC has done its homework and won't be doing the same old, same old...

I believe women are read for (and in need of) a network that knows how to deliver important content that has nothing to do with what you might see on the Lifetime channel. Back in the 1920's and 1930's, magazines for women dealt with global issues of the day and contained fiction by such great writers as William Faulkner. Wouldn't it be great to have that again!

Posted by: Michele Miller on Sep 19, 2005 3:20:23 PM

So, it appears that someone out there (men perhaps!?) is possibly paying attention and responding to the need.

What will be interesting (at least to me) is how they actually approach the show. Will it be a show for women created by women or a show for women with a strategy and approach directed by men wanting to cash in?

Oh, only time will tell.

Thanks for prompting me to continue this conversation (woman and marketing).

Posted by: Michele Corey on Sep 20, 2005 8:07:19 PM

Toby, you always find the most valuable content. This sounds good, on the surface. I hope there are women behind it. It's the first thing I look for, on a website, in a company, at a store -- the women in management. If there are no women in management, the place doesn't get my business.

There is nothing more frustrating today than coming across a business or magazine that purports to deal with women's issues, and seeing a man at the helm.

Lip-sticking will be watching this.

Posted by: Yvonne DiVita on Sep 24, 2005 11:55:22 AM

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