Customer Delight Turns Into 5 Marketing Strategies
09/26/2005
Some people know how to turn customer service into customer delight. Recently I ordered a special wedding gift for a dear friend. Since the gift is being created by Soup Studios the order will take a few weeks to ship.
I was feeling a bit blue about the non instant gratification, when Jamie Voivedich, the talented artist, offered to send an email note to my friends telling that a surprise was on its way. The eMail directs them to her website to "ponder the possibilities."
Sidebar: Click the graphic to see the email.
3 Smart Marketing Strategies: 1. Jamie delighted me 2. Great email strategy 3. Directed a potential customer to her website.
Now let's add 2 additional marketing strategies that makes it - 5 Marketing Strategies for 1.
4. Jamie turned me into a customer evangelist. You're reading the blog post about Soup Studios. 5. The post may get a bit of viral marketing buzz. By the way, Soup Studio's work is quite unique and fabulous ... would you expect a Diva Marketing wedding gift to be anything less?
Lesson Learned: Customer Delight works beyond expectations.
