Chrysler's Firehouse Blog IS For Media Only

09/14/2005

Received this from the folks at the new Chrysler blog. Well, mystery solved why I couldn't access the blog. I'm rather curious as to what is behind those media only firewalls. If any bonafide 'working press' people register would love your take on the new blog.

Thanks for your interest in TheFirehouse.biz, the Chrysler Group's media-only blog.  We will issue media registration rights to members of the working press only.  A member of the working press is one who is paid as an employee,freelancer who regularly contributes, or representative of a known and established media organization (newspaper, magazine, television, radio, etc.) If you would like to resubmit your registration, we would be happy to reconsider it.

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» Firestorm over Firehouse blog from BlogWorks
Chrysler Group launched a blog this week for journalists only. TheFirehouse.biz blog is named after the extremely popular (can you say "free music, hot food and open bar"?) media-only party it hosts... [Read More]

Tracked on Sep 16, 2005 4:05:55 PM

» Firestorm over Firehouse blog from BlogWorks
Chrysler Group launched a blog this week for journalists only. TheFirehouse.biz blog is named after the extremely popular (can you say "free music, hot food and open bar"?) media-only party it hosts... [Read More]

Tracked on Sep 16, 2005 4:08:30 PM

Comments

One wonders, what's the point of even having this blog? As PR people, don't they already have ways to reach out to the media? Isn't the point of a blog to encourage participation and conversation, not shut it down and make it "exclusive."

Dumb. If they wanted something exclusive, they shouldn't have promoted it publicly. 'Cause I can hear the backfire from here.

Posted by: Susan Getgood on Sep 15, 2005 8:54:47 AM

Chrysler wants to control information. Where is a blog site that would allow true statements about Chrysler products. To allow people to express what they feel about their products.

Posted by: Kevin on Jun 15, 2007 6:04:43 PM

I always snicker when I see people trying to control a viral marketing channel. Dive in or get out! There is no way to test these waters! All Chrysler did was eliminate the need to distribute press releases. Question: how is this heling to build the brand with CONSUMERS?

Posted by: TannerJen L on Dec 18, 2007 11:48:12 PM

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