Retailers Using Blogs For Branding & Sales

08/26/2005

USAToday reports that retailers are tapping into blogs as part of brand awareness and sales development strategies.Window_shopping_1 And well they should since Comcast's recent study indicated that blog readers spend more money online than people who don't read blogs. By dang it Pa there may be $ in that blog stuff after all!

Among the companies who were highlighted include our own GourmetStation's blog Delicious Destinations. Here's what Donna Lynes-Miller, president and founder had to say.

Our initial goal was to build the brand with value-added content such as information about the region where food originates. In the long-term, people will appreciate what we're doing, become a repeat customer and tell others.

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