Retailers Using Blogs For Branding & Sales
08/26/2005
USAToday reports that retailers are tapping into blogs as part of brand awareness and sales development strategies.
And well they should since Comcast's recent study indicated that blog readers spend more money online than people who don't read blogs. By dang it Pa there may be $ in that blog stuff after all!
Among the companies who were highlighted include our own GourmetStation's blog Delicious Destinations. Here's what Donna Lynes-Miller, president and founder had to say.
Our initial goal was to build the brand with value-added content such as information about the region where food originates. In the long-term, people will appreciate what we're doing, become a repeat customer and tell others.
