Amercian Cancer Society - Blog For Hope
08/10/2005
Corporate America wake up and smell the blogs! (ohh that sounds weird...). The American Cancer Society is once again ahead of the profit world curve when it comes to blog innovation strategies.
Lisa Meyers Brown has developed another creative use of blogs. Blog For Hope is a partnership program with Yahoo!and celebrity bloggers. Celebs who have an intimate connection to cancer - patient, survivor, relative of cancer patient, you get it - will tell their stories.
The celeb lineup includes: Fran Drescher, Peggy Flemming, Senator Hillary Rodham Clinton, Jill Elkenberry, Lance Armstrong, Sam Donaldson and more to come.
Heard it from: Randy Moss - Community Mobilization
Sidebar: Diva Marketing's Biz Blog Profile includes an interview with Lisa about her Fabulous At 50! blog program.
Sidebar: While you're playing following the links visit two or my fav "Indentity" blogs (learned that term at BlogHer.) Cancer NewsWatch and Too Sexy For My Hair.
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