Thought Leadership Blogs

08/24/2005

Blogs and a thought leadership strategy go together like...well, Divas and bling designer shoes. Blog thought leaderships posts usually include content pertaining to:

- Industry trends
- Hot topic news
- Interviews with industry leaders
- Position on industry issues
- Advice on industry challenges
- Industry innovations
- Book/article reviews
- Case studies
- Commentary on industry happenings and issues
- Sharing experiences and lessons learned ... perhaps via vlogs or podcasts
- Links/downloads to articles/white papers written by blogger
- Speeches

However, it's not unusual for a company to forget one important element ... promotioning and  positioning the blogger as an industry expert.

Nice example from IBM's On Demand oh how to promote a company's blogger's credibility. This is the home page. If you can't see the image click on it to expand. Ibm___on_demand_thought_leader_1

Kudos to Lisa Sher Taton, the creative innovator, behind the IBM On Demand blog strategy..and a graduate of the AMA blog workshop - Blogs: Marketing Beyond the Website. (Sorry Sher...thanks Rick!)
 

If thought leadership is part of your blog strategy what tactics have you incorporated to position, promote and then reinforce your credibility? Oh and dahling, don't forget your style and voice. No matter the great information, remember it's you who your readers come to visit. 

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Comments

Great advices.
I would include:
Position on company issues.

Best,

Posted by: Octavio Isaac Rojas Orduña on Aug 25, 2005 7:10:42 AM

Hey thanks for the great "shout out"... stay tuned for our Sept 1 site update where we enhance our promotion and the our October 1 update where I think we will make some "blog news"...

Posted by: Sher Taton on Aug 28, 2005 9:07:09 AM

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