Thought Leadership Blogs
08/24/2005
Blogs and a thought leadership strategy go together like...well, Divas and bling designer shoes. Blog thought leaderships posts usually include content pertaining to:
- Industry trends
- Hot topic news
- Interviews with industry leaders
- Position on industry issues
- Advice on industry challenges
- Industry innovations
- Book/article reviews
- Case studies
- Commentary on industry happenings and issues
- Sharing experiences and lessons learned ... perhaps via vlogs or podcasts
- Links/downloads to articles/white papers written by blogger
- Speeches
However, it's not unusual for a company to forget one important element ... promotioning and positioning the blogger as an industry expert.
Nice example from IBM's On Demand oh how to promote a company's blogger's credibility. This is the home page. If you can't see the image click on it to expand.
Kudos to Lisa Sher Taton, the creative innovator, behind the IBM On Demand blog strategy..and a graduate of the AMA blog workshop - Blogs: Marketing Beyond the Website. (Sorry Sher...thanks Rick!)
If thought leadership is part of your blog strategy what tactics have you incorporated to position, promote and then reinforce your credibility? Oh and dahling, don't forget your style and voice. No matter the great information, remember it's you who your readers come to visit.
