Relaunching The Brand "You"
07/15/2005
Friday Fun = date night.
It's not only divas who are challenged but divos as well to find someone special to "have a decent conversation with over dinner." The game has changed. Great scene from Sleepless in Seattle tells the story well.
Sam: What is "tiramisu?"
Jay: You'll find out.
Sam: Well, what is it?
Jay: You'll see.
Sam: Some woman is going to want me to do it to her and I'm not going to know what it is!
What do you do if you've been out of the game for awhile ... and your life just doesn't seem to be turning into a romantic movie?
Diva's and divo got to thinking. Perhaps it's a little like relaunching a brand. Read Tom Peter's article The Brand Called You.
Next step ... a marketing plan with some great promotion. How about a blog? If blogs can help develop stronger relationships with clients and stakeholders...well, what better way to get to know someone before that yuk, uncomfortable first date? Blogs can speed up the relationship building process.
Better than even the "old fashioned" Google search. Oh come on! Don't tell me you've never Googled a new date.
This type of blogging is not for the the faint of heart. To work well I would image you would have to keep to the Blog Mantra: Honesty. Transparency. Passion. Authenticity.
Divo Tris, the sensitive new age kinda guy, is trying it out. He's created a blog to explore being single again. This time as a single dad. Even if you're not looking for a good time (ouch did I really say that?) Tris Hussey's Blog is a great read.
But girlfriend, it sure sounds like a lot of work to me...
