Reseach: Customer Perception, Interest and Influence about Blogs
05/14/2005
Finally! One of the first pieces of research on customers' perceptions about marketing/business blogs and the influence these types of blogs can have on the brand/company! Study was conducted by the German agency CRM agency Proximity. Congrats! for beginning this process.
Sidebar: Please keep in mind this is a German-based study; we don't know if cultural differences would impact findings.
- 91% of the blog readers expect a fast and appropriate reaction to questions and comments in enterprise blogs. Okay U.S. research firms - your turn at bat!
- 90% think it's important to make a clear difference between commercial and non-commercial content.
- Of the blog readers, 54% form their opinions about products/companies on the basis of blogs.
- 51% of the blog readers visit product and/or corporate sites as a results of reading blogs.
- 58% of the blog readers, read them to find news and information they can't find otherwise.
- 57% of them are interested in the personal opinions of the authors, but only 43% are interested in the discussions.
Sidebar: Does this create a case for comments off?
Heard it from: CorporateBloggingBlog
