Online Extra: Six Tips for Corporate Bloggers

04/23/2005

BusinessWeek online has one of the first articles on business/marketing blogs that I've read that stays on topic. Online Extra: Six Tips for Corporate Bloggers. Meaning no meandering about citizen journalism, teen diaries or politics.

To quote from the intro - "Those who figure out how to mine this treasure while protecting their own gems will fare just fine in this new world. But it's a risky world, full of  hazards."

Six Issues Discussed
1. Training Bloggers
2. Fake Blogs
3. Track Blogs
4. Public Relations
5. Transparency
6. Corporate Secrets

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