Marketing According To Bloggers

04/24/2005

Bloggers_vs_kotler_2Brand Autopsy is running a pretty slck series based on the guru of marketing, Philip Kotler's book, According to KotlerBrand Autopsy: According to Marketing Bloggers.

Over the next month Paul <ooops> didn't notice that John Moore, not Paul Williams will be leading the charge on this one!) will post the same questions asked of Dr. Kotler to the community of marketing bloggers (or should it really be readers of blogs?). In addition to a fun series, this post is a great example of a couple of content blogging strategies.

1. Creating a "series" encourages repeate visits
2. Creating a challenge to beat the Guru at his own game (should) encourages comments

"Marketing is not the art of finding clever ways to dispose of what you make.
It is the art of creating customer value."
Philip Kotler

By the way, love the the graphic and title (Marketing Bloggers - According to Bloggers) take off on the book! Brilliant John (and Paul too). Perhaps...this is The Book...hmm..where have we seen that play before ..?

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Comments

Toby ... thanks for the link love to Brand Autopsy -- really appreciate your endorsement.

It's going to be interesting to see answers from the marketing congregation compared to the marketing preacher in Kotler.

Posted by: johnmoore (from Brand Autopsy)) on Apr 24, 2005 12:27:39 PM

Toby - are you having John Paul Jones flashes? :)

I like that catchy title: Brand Autopsy.

Posted by: TDavid on Apr 28, 2005 8:29:37 AM

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