Title Tags - All About The Niche

02/28/2005

Not only are Robert and Shel showing us the behind the scenes of how to write and publish a book (theirs happens to be about blogs) but their blog, the Red Couch, will now include corporate blogging  tips. In keeping with the Trininty of Blogs [Honesty. Transparency. Passion] their first example is how their new publisher can improve his title tag.

The Red Couch Says: Own a niche (and develop a title tag that reflects that concentration...says Diva Marketing).

Blog_vaniety_tagSidebar: A Title Tag is the name of your blog. For example, my blog's title tag is Diva Marketing Blog.  The words "marketing blog" have earned page 1 and 2 rankings on Google.  Since part of my offerings include marketing blog consulting the search rankings support and extend visibility and reach for me.

Keep in mind how people might search for your product or service when you name your new blog baby. Also, it doesn't hurt to add a tag line such that explains the focus of your blog such as  "an approach to marketing that's fun, bold and savvy...but always strategically aligned with your brand's objectives." Some may say it's too long ... but it works for this diva!

Blog Tagline Examples
Butts in the Seats - Musings on Practical Solutions For Arts Management
The Food Section - All The News That 's Fit To Eat
design*sponge - musings of a design junky
Easy Bake Weblogs - Instant online publishing and internet marketing for entrepreneurs and small business
Max Blumberg Positioning Game - a marketing strategy weblog with views and opinons on corporate business and strategic marketing
Much Ado About Marketing - a blog about blogs about marketing
Medpundint - medical news from a practicing physician

Thanks to Adam Kalsey for the use of his auto tag (license plate)

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