I couldn't agree more. I'm a Lancome user and I'm a little uncomfortable with this type of marketing. Perhaps they are going for a younger crowd since they are a little pricey and younger divas might have a hard time purchasing their products. Just a thought. Kate

Wow, I like it! But I'm a guy. You're right on the mark. Sure the colour is nice, but way too many other sub-messages going on there.

Drag queens buy lots of lipstick, though.

Lancome needs to go back to the drawing board. Their market is baby boomers. The Gen Xers and Gen Ys aren't wearing make-up. Well, quite a few are not. Some may be. I have about a dozen of these young'uns in my immediate family and I can say-- even they would be turned off by this ad. But, back to the bigger picture-- the baby boomers-- the baby boomer women who are managers and executives and would buy Lancome. They must be raising their eyebrows all over the world, wondering if they've stumbled on a Victoria's Secret site-- which, for all intents and purposes-- exists to titilate men, not women. Good call, Toby.

Leave it to me to drop the cat in the punchbowl... I kinda find it intriguing. Creative use of sexual undertones, just enough to give you that uncomfortable feeling, yet still a bit of "Sex and The City." And it DOES help me remember Lancome amongst the ocean of lipstick ads out there... :-)

I kinda find it intriguing. Creative use of sexual undertones, just enough to give you that uncomfortable feeling, yet still a bit of "Sex and The City."

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Haha, PageSixSixSix brings up a good point. Though I don't think they're really going for that angle.