Lancome - Beyond Lip Gloss

01/28/2005

Lancome_email_1_05Wonder where the art director was when Lancome let this email marketing campaign. loose. Looks like it belongs in gentleman's magazine rather than in a  gentle diva's in box. Lancome needs some lessons in how to market to women. Perhaps they should ring up Yvonne or Andrea or Kirsten or Michele .




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Comments

I couldn't agree more. I'm a Lancome user and I'm a little uncomfortable with this type of marketing. Perhaps they are going for a younger crowd since they are a little pricey and younger divas might have a hard time purchasing their products. Just a thought. Kate

Posted by: Kate on Jan 28, 2005 10:39:40 AM

Wow, I like it! But I'm a guy. You're right on the mark. Sure the colour is nice, but way too many other sub-messages going on there.

Posted by: Tris Hussey on Jan 28, 2005 11:48:07 AM

Drag queens buy lots of lipstick, though.

Posted by: PageSixSixSix.com on Jan 30, 2005 10:51:42 AM

Lancome needs to go back to the drawing board. Their market is baby boomers. The Gen Xers and Gen Ys aren't wearing make-up. Well, quite a few are not. Some may be. I have about a dozen of these young'uns in my immediate family and I can say-- even they would be turned off by this ad. But, back to the bigger picture-- the baby boomers-- the baby boomer women who are managers and executives and would buy Lancome. They must be raising their eyebrows all over the world, wondering if they've stumbled on a Victoria's Secret site-- which, for all intents and purposes-- exists to titilate men, not women. Good call, Toby.

Posted by: Yvonne DiVita on Jan 31, 2005 9:53:41 AM

Leave it to me to drop the cat in the punchbowl... I kinda find it intriguing. Creative use of sexual undertones, just enough to give you that uncomfortable feeling, yet still a bit of "Sex and The City." And it DOES help me remember Lancome amongst the ocean of lipstick ads out there... :-)

Posted by: Michele on Feb 1, 2005 2:53:55 PM

I kinda find it intriguing. Creative use of sexual undertones, just enough to give you that uncomfortable feeling, yet still a bit of "Sex and The City."


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Posted by: cirulos2 on May 16, 2005 7:55:04 PM

Haha, PageSixSixSix brings up a good point. Though I don't think they're really going for that angle.

Posted by: Gloss Meters on Mar 20, 2007 11:48:18 AM

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