The Diva Marketing Blog Approach To Blog Strategy
Dec 1, 2004
Bloomberg Marketing/Diva Marketing Blog/Social Media Consulting Services
A successful blog/social media/blog strategy is more than a well-written post .
What Separates Bloomberg Marketing/Diva Marketing From Other Social Media/Blog Consultants?
Yes, we believe that blogs can build stronger relationships, humanize your organization, extend brand awareness, lift search engine rankings and more.
Yes, we believe that social media/blogs can create community.
Yes, we believe in the Trinity of Blogs: Honesty. Transparency. Passion.
However, our approach to social media/blog strategy is slightly different from other blog consultants. We also believe that to be effective business & marketing blogs/social media strategies must integrate into an organization’s marketing plan, support business objectives and support the brand.
We understand that business/marketing blogs are different from personal blogs. And we understand the risks associated with corporate blogs may not be the same as the risk that boutique companies are willing to assume.
The Challenge
Social media/blogs often change an organization's business paradigm. The challenge is to ensure the culture of an organization can accept an open communication model between internal staff and external stakeholders.
- That takes trust from management that allows employees an unfiltered voice in the conversation.
- That takes trust from employees that they understand and buy-in to values, goals but can express themselves in an authentic voice.
- That takes trust from customers and stakeholders that their voices will be heard and listened to.
Experience Makes A Difference
With over 15-years of strategic marketing experience, including more than 8-years developing internet-based plans, we bring important perspectives to the table. We know traditional and new world marketing. Yes, we've been around the block a few times so can help you avoid stubbing your toes.
Social Media/Blog Strategy Process
The customized blog strategies that we create with you keep four elements top-of-mind:
- Your customers and stakeholders
- Your marketing goals
- Your business goals
- Your company culture
Planning: strategic development
- Developing goals and objectives
- Identify target audience
- Determine type of blog
- Identify blog author/s
- Develop content strategy
- Develop comment guidelines and blogger guidelines
- Work with graphic artist to ensure blog look and feel is consistent with: goals and objectives, branding, etc.
- Integrate into marketing strategy
Coaching/training
- Content
- Voice
- Conversation etiquette
- Building relationships and community
- Monitoring blogosphere
Launch Strategies
- Blog Specific Tactics
- Develop url, blog title, title tag
- Linking strategies that build community
- Optimize for blog search engines and how to submit to major directories
- Optimize for search engines through organic search strategies
- Traditional and interactive marketing tactics
- Internal organization communication campaign
Evaluating: results analysis
- Identify success metrics and analytic software
- Blogger relations
- Mitigating negative responses
- Monitoring social media buzz
- Tracking success metrics
Managing The Feedback Loop
We realize that blogs change the culture of an organization and impact business processes. We help clients put systems into place that will support customers’ (and other stakeholders) expectations of an open conversation environment. For example developing communication flow to funnel the information from comments and trackbacks into existing (or new) customer or tech support systems.
Note: any of these components can be “unbundled”
Other Social Media/Blog Consulting Services
- Customized professional development seminars and workshops.
- Ideology sessions
- “Smash-up” campaigns that integrate Web 2.0 elements, word of mouth, viral and traditional strategies
We work with a team of talented blog creative designers, blog copywriters and tech staff. That means we can support your blog strategy from concept to launch and beyond.
A nice complement from one of our favorite clients, Ms. Donna Lynes-Miller, Founder and CEO, GourmetStation.
"Whether you're a large, medium or small business you will benefit from the services of Bloomberg Marketing. I know we have. All marketers must bow to the giant goals of developing fresh strategies, converting more prospects to customers, driving sales and increasing profits.
Toby Bloomberg can help you achieve these goals. She can help you hone in on a crystal vision - then develop strategies & tactics to make your vision come to life.
Toby is passionate about our recent blog project. She had developed a strategy that integrates blogging with brand building plus search engine visibility to drive more traffic to our site - that means more prospects and more sales." Donna Lynes-Miller, Founder and CEO GourmetStation
Happy to talk blogs/social media with you!
Toby
Corporate website: Bloomberg Marketing
Blog: Diva Marketing Blog
Blog: Blogger Stories
Email: toby@bloombergmarketing.com
Bloomberg Marketing develops integrated marketing plans using interactive tactics and weaving traditional initiatives when appropriate. Because ... not all your customers are online all of the time.
