Old Media vs. New Media
11/30/2004
Yesterday I sat in on an undergrad advertising class at Emory University and watched a couple of student teams present their final marketing/advertising project. Quite impressive. After explaining an newspaper-based advertising strategy the presenter concluded with - "If there's a mistake it won't matter because it's gone in a day."
An online survey conducted by the Associated Press Managing Editor's National Credibility Round table Project (that's a mouthful!) reported that 20% of readers are getting their new from blogs. (Pew's study came in at 11% ). Interesting quote from the APM Gazette article about the study. "If someone posts something that is inaccurate or incorrect, hundreds of people will correct them - and the good ones acknowledge any mistakes made." Megan Casto, Olympia WA.
What does it mean to marketers?
1. Take a closer look at blog ads. As blog readership increases, acceptance of blog ads as a viable advertising vehicle will also gain momentum. And no, Henry, Blogads, didn't pay me a penny!
2. Errors in this new media do matter. Unlike newspaper ads that are here today...gone tomorrow, the internet "caches" and holds information. In the blogosphere if an error is found it ain't no secret.
All that said, I still love reading the old fashion NYT's on Sunday mornings!
