Marketing Lesson: Chihuly in the Garden

09/19/2004

If Chihuly in the Garden comes to your town see it. Gorgeous Chihuly glass art works interwoven with leaves, flowers, fountains and statues. Sounds simple. Sounds easy. Sounds obvious. It took the vision of the ED, cooperation of two teams of experts and the support of the Atlanta Botanical Gardens to turn this dream into a reality. It's a lesson in creativity and risk taking come to life.
Chihuly_atlanta_botanitcal_garden

Thoughts:
-Creative endeavors should appear seamless to viewers. Marketing strategies should appear seamless to customers.
-Successful marketing strategies are the result of team work.
-Creative marketing strategies take risk and courage.


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