Dating For Brands

09/13/2004

Fun post that hits the target on branding on Cheskin's Fresh Perspective wiki by Michelle Vasquez - Getting Personal – A Female Point of View on "Dating Your Consumer"

5 BRAND DATING PRINCIPLES
1. Just say hello – Nothing happens without hello.
2. Engage to be engaged – Long term relationship is more than just one date or one purchase.
3. Be reliable and consistent. - Delivers on your brand promise.
4. Be trustworthy and accountable. - Admit your mistakes and and don’t shirk your responsibilities.
5. Get married. - Long term relationships and repeat business equal financial success and brand happiness.

Sidebar - Cheskin is a consulting and research firm that has been blogging for several years. Well worth a look at an example of an well crafted corporate wiki including a photo wiki.

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