Blog Promotion According To Biz
09/12/2004
Kuddos to Biz Stone for the comprehensive how-to article on marketing a blog on Blogger Knowledge. Biz is on staff with Google so some of his tips are specific to Blogger. Here's a list of the more general ideas. Hey Biz...thanks for missing the hot dogs - you've given us some great ideas!
Blog promotion, according to Biz, falls into three basic categories:
1. Settings
2. Techniques
3. Actual marketing tricks
1.Set your blog to ping.
2. Make sure you are publishing every post as its very own web page. That makes your entries way more link-able and more attractive to search engines. Links to your blog means traffic to your blog.
3. Write quality content and do it well.
4. Publish regular updates..the more you blog the more traffic you attract.
5. Think of your audience...visualizing the people who might read your blog.
6. Keep search engines in mind. Use post titles and blog page title tags along with your post page archiving. This will automatically give each of your post pages an intelligent name based on the title of your post. Also, try to be descriptive when you blog. A well crafted post about something very specific can end up very near the top results of a search.
7. Keep your posts and paragraphs short. A longer piece every once in awhile is fine but according to Biz most people want to "pop in, read up, and click on."
8. Put your blog URL in your email signature - simple but often overlooked.
9. Submit your address to blog search sites and directories - Top 55 Dirctory and RSS Sites from Robin Good
10. Participate in meme games. A meme is an idea transmitted from person to person like a virus.
11. Advertise. - BlogSnob is a network of free, text-based blog advertisers
12. Link to other blogs.
13. Install a blogroll.
14. Be an active commenter. Try to leave comments on the blogs you read every day. This is in the same vein as linking. Leaving a comment on someone's post can make their day.
15. Pitch your posts via email to other bloggers.
16. Print your blog URL on cards, stickers, etc.
I'm adding one more to the list -
17. Write for other blogs like Blogcritcs or metro blogs if links to your blog are included in the deal.
Read More Biz
-Blogging: Genius Strategies for Instant Web Content
-Who Let the Blogs Out? : A Hyperconnected Peek at the World of Weblogs
