Strategy = Survival


Last week over 800 AMA members attended a web seminar presented by Jack Trout on "The Battle For The Mind: Brilliant Positioning." Trout discussed his concept of Strategy is All about Perception (Chapter 2 in his book Trout on Strategy). Bottom line according to Trout, "Strategy, it's all about survial."

The presentation, including slides and audio, are available on AMA's website, MarketingPower.

Diva's Deal: Viewing web seminars are a good way to feel productive when you're on hold.


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» Ries and Trout from Marketing Playbook
I remember the first time I read Positioning, really made clear so many of the core challenges of marketers. Well, Ries (and Ries) and Trout still at it. Al and Laurie Ries' have a new book, The Origin of Brands.... [Read More]

Tracked on Jul 20, 2004 12:22:13 AM


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