Fake Fendi
06/18/2004
Was watching Sex and the City last night. Thank you TBS! (By the way if you're looking for a quick break the TBS SITC website is lots of fun.). Interesting episode including a storyline about fake Fendi bags.
Here's the jist: Even thought it's a great deal, Carrie decides not to buy a fake Fendi bag. Why? Although most people will never realize it's not the real thing, she'll always think of it as a fake. The glitzy outside will never compensate for the false inside lining.
Got to thinking brands are like Carrie's fake Fendi. Slick ad campaigns or cool graphic logos cannot replace quality when it comes to your brand. Oh sure, some people will buy for the bargain but is it worth the reputation risk if you're positioned as high-end?
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