The 10 Commandments Could Be 79!


That’s in Service Management. Customer service is one of the more challenging aspects of marketing and branding. If an organization doesn’t have Customer Service reporting to Marketing there is almost always a huge disconnect between the company brand vision and the customer brand perception.

An international group of academics calling themselves, The Ten Commandments Group of Service Management, recently posted initial findings of Round One of a study on service dimensions.

You’re invited to participate in Round Two of the study.


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Adam Butler

Posted by: Adam Butler on Feb 7, 2006 1:18:51 AM

I can't resist appreciating the owners of this blog. Good information. Well Done.

Chris Leaf

Posted by: Chris Leaf on May 5, 2006 10:26:34 PM

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