Quick Thoughts

05/23/2004

Quick thoughts from the Sunday Times. In Gina Bellafante's column Ben Mezrich, Bringing Down The House, says, "I write for people who don't read." Got to thinking...isn't that who most marcom material is written for...people who don't want to read for the sake of reading...but people who want information?

Bring that home dear marketers. Have you fallen in love with the words or are you providing what customers need to move them along in sales process? I challenge you to review your sales and marketing materials including websites (do blogs count?).

Back to my java now!

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