Pop A Cork For The New Diva Marketing Blog
05/19/2004
Should be a way to pop a cork on a bottle of champagne when a new blog (or website) is launched. For right now, I ask your indulgence. Use your imagination (yes, even the researchers!) in a virtual toast to the new Diva Marketing Blog.
Diva Marketing is a state of mind. It's an approach to marketing that’s fun, bold and savvy… but always strategically aligned with your brand’s objective. I wanted a way to share the cool marketing ideas, strategies and little nuggets I find in my travels. What better way to do it but in the casual, exciting environment of the blogsphere? Enter stage right - (drum roll) the Diva Marketing Blog! Although "Diva" is definitely a woman's thing, "Divor" men are most kindly welcome!
Before we take one more click forward many thanks to Dana VanDen Heuvel for his support and encouragement along the way. His blog is one of the best - filled with great resource links. Dana's Blog -
http://www.danavan.net/weblog/index.html
The Circus and Branding!
One of the best articles on external and internal branding that I've recently come across is from QuickTakes, a newsletter published by STAMTATS. ON STRATEGY: A CULTURE OF SUCCESS: LESSONS FROM CIRQUE DU SOLEIL. So few organizations get branding right and even fewer understand "internal" branding. This is great mini case on how one organization integrated all aspects of the brand and in turn, provides a world of magic to staff and customers.
http://www.stamats.com/quicktakes2004/vol_7_n8.htm
Diva Inspirational Quote of the Month
"If you obey all the rules, you miss all the fun." Katharine Hepburn
