Toby

About Toby Bloomberg aka Marketing Diva
https://www.divamarketingblog.com

Here's the scoop (coffee with chocolate jimmies please in a sugar cone!)...

A native of Boston (you knew that from the "jimmies") who found her way to the South, well to Atlanta, although some people still consider Atlanta part of the South.

Over 15-years experience in marketing. Grew-up in a the marketing research biz, my dad had a data collection company. Hooked on potential of the Internet in '97. My imagination soared with thoughts on how this media could create old-fashioned, "corner-grocer-store relationships" and real-time customer service in a world that had forgotten the importance.

My love and strengths are in building strategic marketing plans that use Interactive/new media as a core tactic and integrate traditional into one master branding plan. Good at seeing the big picture with an eye to detail. Always with the customer at the center. Always research-based.

Building on that experience and skills, these days business is focused on how to help companies leverage social media as a marketing strategy. That includes helping organizations mitigate risks and increase 'return on social media' rewards.

National speaker and facilitator of Internet, Social Media and traditional marketing topics for organizations like the American Marketing Association, the Olympic Organizing Committee and 3M, Purina, University of Arizona Services Symposium and more.

My "other life" includes serving on the board of the Atlanta Interactive Marketing Association, moderator of American Marketing Association Internet/eCom SIG, Advisory Board for DivineCaroline, an online women's community from Real Girls Media, SavvyAunties.

If you're really interested in details - http://bloombergmarketing.com/about_us.html
http://bloombergmarketing.blogs.com/bloomberg_marketing/2004/12/the_diva_market.html
http://bloombergmarketing.blogs.com/bloomberg_marketing/2004/11/on_the_road_.html

Why Diva Marketing Blog?

After talking about the wonders of blogs to clients and in marketing workshops in 2003-4 it was time to take my own advice.

Wanted a way to share the cool things I stumble across that could make life easier and more fun for marketers in a casual, exciting environment. Enter stage right - (drum roll) the Diva Marketing Blog!

What is Diva Marketing's Focus?
www.divamarketingblog.com

Diva Marketing is a state of mind. It's an approach to marketing, with a strong focus on social media marketing, that’s fun, bold and savvy … but always strategically aligned with your brand’s objective.

We should be willing to take a few risks. If we keep the corner grocer top-of-mind the customer will enjoy the adventure as much as the marketers! That translates to the bottomline...ROI...the name of the game.

Although "Diva" is definitely a woman's thing, "Divo" men are most kindly welcome!

P.s.
After chairing and presenting at the first (and highly successful) American Marketing [www.marketingpower.com] workshop on blogs in Seattle, NYC and Chicago, I'm pleased to add blog consulting and workshops on business/marketing blogging to our offerings.

Our approach on blog strategy may be slightly different from other blog consultants. While we believe that blogs are an exciting, powerful marketing tool, we understand that to be effective, blogs must be integrated into your marketing plan and must support your brand, as well as, your positioning.

Our blog strategy process is strategic and our deliverables are tactically rich - built in four phases:

1. Discovery
2. Planning
3. Training
4. Coaching

A nice comment from one of our favorite clients - Donna Lynes-Miller, Founder & CEO GourmetStation [www.gourmetstation.com]

“Whether you're a large, medium, or small business you will benefit from the services of Bloomberg Marketing. I know we have. All marketers must bow to the giant goals of developing fresh strategies, converting more prospects to customers, driving sales, and increasing profits.

Toby Bloomberg can help you achieve these goals. She can help you hone in on a crystal vision - then develop strategies & tactics to make your vision come to life.

Toby is passionate about our recent blog project. She has developed a strategy that integrates blogging with brand building plus search engine visibility to drive more traffic to our site - that means more prospects and more sales.” Donna Lynes-Miller, Founder & CEO GourmetStation

Happy to talk blogs with you!